what we’re all about.

I started Society Ninety to be an antidote to all the noise.

I wanted to create a space for women who are tired of feeling overwhelmed by all the things we’re told we should be doing. How we should be eating, how we should be working out, what skincare we should be using, and the overall message that can often feel like we’re just not doing enough or “doing it right.”

As somebody who tends to overthink and get overwhelmed easily, for my own peace, I’m all about keeping things simple. I have a strong aversion to excess, hate drawn-out routines, and believe that doing more often doesn’t equal better results.

But I do believe that how we experience the day-to-day moments matters. I believe that being more intentional about how we spend our time, what we give our attention to and what earns a place in our lives is what allows us to elevate the everyday.

It’s not about chasing perfection or what’s “optimal,” or trying to live your life in a way that looks good by somebody else’s standards, it’s about taking the time to figure out what works and feels good to you.

It’s about creating a life that you enjoy living, and embracing the things that bring you a little more peace, a little more joy, and make the mundane feel a little less… mundane.

This could be things as simple as building a skincare routine that you genuinely enjoy. Choosing sustainable ways to move your body that make you feel good. Finding the perfect iced coffee recipe that makes you actually want to get out of bed in the morning. Or building small habits and rituals that just leave you feeling a little better.

These things may seem small, but when together they make up most of your daily life; they matter.

Elevating the everyday doesn’t mean doing more things or having more stuff. It means living with intention.  

I’m not here to tell you there’s one right way to do things, and I’m certainly not claiming to be an expert on anything.

I’m simply a woman sharing my passions, my experiences and what’s working for me in the hope that it might help you figure out what works for you too.